Responsive Design. What is it and why is it important for your website?

Have you ever come across a website that was difficult to see or use, specifically when viewing on a mobile device? Chances are that website was created with only larger screens in mind, such as a laptop screen or a desktop monitor, and as neglected any form of responsive design.

A responsive website aims to fix these issues by making sure the user experience is functional and pleasant across all devices. At the dawn of the internet, where nearly everyone accessed the internet on the same sized CRT monitors, web-designers only had to worry about designing the website around one media. These days, more and more people are accessing the internet through many different devices, all with different screen sizes, resolutions, and even physical interaction that ranges from keyboard and mouse, to touch screens, and in some cases- voice control.

A few years ago, web-developers would get around this by creating multiple versions of a website. One would be created for larger screens, and one for mobile. However, there are always big disadvantages to taking this approach. Disadvantages range from poor SEO impact and requiring separate maintenance. These days, the best designed websites use responsive design instead.

A responsive website is one single website that changes to suit the device it is being accessed from. The challenge in responsive design is making sure your website achieves its goal no matter how the visitor chooses to access the website. For example, the layout could change to suit a more narrower screen size, removing the need for horizontal scrolling. Other changes could be in the text size increasing for easier reading or clickable areas becoming easier to push. Overall, resulting in a greater user experience. Which we believe is the most important part of web-design.

More reasons why responsive design is important to your business:

  1. Google rewards websites with good responsive design with higher visibility in their search rankings.
  2. Gain a wider range of customers, and gain an advantage over a lot of your competitors. You’d be surprised how many business websites have no form of mobile-friendly design.
  3. Responsive websites can be optimised. Meaning customers who access your website over a slow mobile data connection won’t feel the impact of a slow loading website, which can drive customers away.

Here at PinnaclePixel we use responsive design on all of the websites we create. So, you can be sure that your website doesn’t get left behind in an ever-changing world.

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